(Originally Published in the Piedmont Business Journal, July 2012) Everyone in business, including for-profit and not-for-profit entities, needs to understand the concept of a “value proposition.” In simple terms, a value proposition is a statement that convinces someone that you are the one to call, the place to go, the must-have product, or the “go-to” resource.…
(Originally published in the Piedmont Business Journal, December 2012) Every January it’s the same thing: we start the New Year with intentions for success. We make resolutions and set ambitious goals for our business and personal lives. But by late February, many of us lose steam, the complexities of life interfering with our best laid…
Originally published in the Piedmont Business Journal, April 2012 Is your prospect the proverbial “tire-kicker” or a credible buyer? Both can take up a huge amount of your time. As business owners, we’ve all been there: the prospect sounds perfect, a great match for your product or service and the opportunity seems promising. But, before you reschedule…
Originally published in the Piedmont Business Journal, Summer 2011 We’ve all heard the phrase “work smarter, not harder.” In today’s economy we should also add, “and spend less.” But, you’ve already assessed your expenditures, cut back on the extras, focused your marketing, and only spend money on the essentials. What more can be done? Optimize your…
Originally published in the Piedmont Business Journal, Spring 2011 Starting and running your own business can be a dream come true. It can also be a huge source of stress, especially in a challenging economy. Follow these five essentials to ensure the road to success: Be the expert in your field. Build credibility by being really…
In today’s job market, everyone needs an edge. Workers are expected to do more with fewer resources and in some cases, for less pay. Self-motivated workers with strengths in teamwork, adaptability, empathy, and the ability to effectively manage their emotions are shown to tremendously outpace their peers. These qualities, among others, are key components of…
Originally published in The Fauquier Times Democrat, September 2009 So you’ve created your best personal brand, developed a compelling resume package, shopped it around and still no luck. What to do? * Build up your skills. * Take online classes to bolster your education and training. * Look for part-time work in the field you desire.…
Originally published in The Fauquier Times Democrat, May 2009 The job interview is the most important step of your future career. It usually starts with a phone interview. If you’re lucky, an appointment for an in-person interview follows. A request for references may ensue. A decision may be made at this point, or a second interview…
Originally published in The Fauquier Times-Democrat, April 2009 In today’s challenging job market, a top notch resume is a must. Most employers take about 10 seconds to decide your professional fate based on your resume and cover letter. As a recruiter, I reviewed hundreds of resumes on a daily basis and tossed out most after five seconds. Why?…