Know Your Value Proposition and Watch Your Income Soar!
(Originally Published in the Piedmont Business Journal, July 2012) Everyone in business, including for-profit and not-for-profit entities, needs to understand the concept of a “value proposition.” In simple terms, a value proposition is a statement that convinces someone that you are the one to call, the place to go, the must-have product, or the “go-to” resource.…